Red FD
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Essential colour in a grey area
You may have employed a Portfolio or interim Finance Director for a variety of reasons. You might think that all FDs are the same, as you’ll have seen things on their website like ‘I’m a qualified accountant’.  That's not the important part.

If the primary role of your Finance Director is to prepare your monthly management accounts, you’ve really just employed an expensive Financial Controller. The job of a true FD really only starts when the management information is prepared.

​I'm here for company owners who care about their finance team and the long term financial health of their business. By telling you how things really are and by providing the information and analysis that you actually need, I remove all the grey and add some essential colour.
Advice
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A refreshing alternative
Most businesses with a turnover less than £20m don't need a full time Finance Director. So my clients are mainly SMEs, based in the UK, USA, Australia, France, Austria and Germany.

​What unites them is that they're willing to invest in something different.

In this case, different is more, not less. It means delivering tangible results, while having your financial risks identified in advance - before they become a problem.


Managed. On time. In full.
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Making the right decision
The right Portfolio FD will help you and your business succeed for the long term. They’ll understand their role is to challenge your thinking, but support your strategic choices.

That means being available when you need them, even rattling a few cages from time to time, and generally helping you create a culture of trust and reliability.

In choosing someone like me, you recognise the crucial difference between convenience and dedication.

So there are some important considerations​ to think about, so you can make the right choice.
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​​Red FD is a trading name of RSA Associates Limited, a company registered in England and Wales. Company registration No. 08482500. Registered office: 19 Windsor Place, Cardiff, CF10 3BY.
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